Bellabeat – new smart and healthy jewellery instead of old diamonds
New application includes dozens of mediation exercises which can help women to deal with menstrual pain, discomfort and stress, but also to restore self-confidence.
Croatian-Slovenian tech company Bellabeat founded in 2014, producer of high tech devises dedicated to women, has sold more than 400.000 pieces of their premiere product called The Leaf. This smart device in the shape of a leaf is a sleep, activity and reproductive health monitor that helps its users cope with stress through built-in breathing exercises. It can be worn as a bracellet, a brooch or a pendant. It combines technology with esthetics, and by gathering data on women’s activities, sleeping, ovulation and menstrual cycles, it helps women to predict their mood and stress level, and also to better understand how periods affect their sleep and other daily activities.
Bellabeat’s first version Leaf Nature has now been improved, so they will soon present a second generation called Leaf Urban, which is more modern and ecquiped with a new mobile application that helps women to control their stress level, or even lower it down by meditation exercises.Leaf Urban is smaller, but also more solid than the Leaf. The bracellet itself is also improved so it does not twist around the wrist as before, and a second version is now waterproof, but with all the old sensors kept. Leaf Urban with its new application will be available for iOS and Android devices from August 1, announced Sandro Mur and Urška Sršen, co-founders of Bellabeat. Both devices come with a 6-month battery included, they both provide a 14-days memory, and are built out of natural materials.
„Based on the information we have gathered with the first generation of Leaf, we have been able to find a close connection between woman’s activities, sleeping, menstrual cycles and stress level, so now we can predict which parameters, like sleep deprivation, will cause higher stress level, thus giving a valuable feedback information to its users“, explains Sršen.
New application includes dozens of mediation exercises which can help women to deal with menstrual pain, discomfort and stress, but also to restore self-confidence. Leaf Urban comes in silver or pink-gold version.
As stated on their own website, Bellabeat creates beautiful, innovative products that help women easily track their overall health and wellness, and get connected to their body and mind throughout different stages in life. Bellabeat helps create a better, healthier lifestyle by bringing intuitive wellness tools to women, encouraging them to take care of their health and to be informed. Bellabeat has always been inspired by the beauty and power of nature, which is incorporated into all of their products.
Some of the company’s top investors are GGV Capital, SV ANGEL, UNIVERSAL, CRUNCHFUND, Nicolas Berggruen, Justin Kan, Michael Seibel, Paul Buchheit, Tom Fallows, CherubicVC, Adrian Aoun and Jessica Alba. Company has offices in Croatia, China and California. Their other high tech devices for the global market are smart scales Balance and The Shell, a device for monitoring baby status inside a mother’s womb.
Author: A.K. Buterin